Landing page re-design using Ship of Theseus

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The Ship of Theseus is a philosophical thought experiment that raises questions about identity and change. It asks if an object, like a ship, can remain the same if all of its parts are replaced over time.It can be compared to updating and modifying a design while still maintaining its essence and purpose. The Ship of Theseus prompts upon how much change is acceptable before the original concept is lost.

This experiment explores the essence of the Ship of Theseus. Beginning with an exact replica, the design evolves step by step, altering typeface, images, layout, shapes, and color,—resulting in a transformative journey that challenges traditional perceptions of identity and form.

1. Original Image